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Introducing New Marketing Tools for Clubs

By Brandi McGrath Kong, Director of Member Services

 

We have put together six NEW marketing graphics that your club can take and adapt for its own use. While some pieces might serve as social media posts, others may be better suited for an email blast or as a printed flyer. There is no right or wrong answer – it is all about what works for you!

Join Sertoma (General)
Join Sertoma (Hearing Health)
Join Sertoma (Service)
Join Sertoma (General)
Rejoin Sertoma
Hearing Health Mission

As you use these tools, we suggest that you find ways to make your messaging as personal as possible. Here are a few tips:

1)    If someone in your club is good at photo editing, feel free to make any changes that you want (provided you are following Sertoma’s brand guidelines). Many clubs are lucky to have talented individuals with a wide variety of skills!
2)    Personalize the messaging. If you are using an image on social media, include text with the post that promotes your club and links to a website where applicable. If you’re printing one of the flyers, add your contact information, mission statement or other pertinent club information to the reverse side.
3)    Sponsoring or serving at an event? Have copies on hand to start a conversation about your club.
4)    Share them with your members. Sertomans love to talk to others about their Service to Mankind, so give them these tools to help you spread the message.

We hope to add new resources to this growing toolkit over the next year. Please watch the Sertoma Member Center and the Sertoma Member Corner on Facebook for the latest updates.