The National Service Project is a way for your club to help your community, but it is also a great way for your club to promote itself and its local mission. I know some clubs do not like to boast about what they do for their community, but once you let people know what you do and about your mission, it can attract people who can help you help others.
People like to associate with causes they are passionate about. When people of like mind and passion see what your club is doing, they are attracted to your successes and want to join something successful. Once you have attracted them to your mission, you’ve taken the first step to recruiting them to be volunteers, partners, sponsors, and maybe even members of your club!
During 2021’s May Better Hearing and Speech Month, clubs post their gifts of Portable InfoLoops to their social media accounts. That is great, but you are only letting your current supporters know about what you are doing. Sertoma’s marketing staff has developed a National Service Project Press Kit to help you spread the message further. The kit includes a sample press release and social media post to help you get the message about your gift; out to a large audience. Here is a link to the Press Kit so you can see it for yourself.
[NSP Press Kit]
Two clubs had great results by using the press kit. Carlisle Area Sertoma Club in Pennsylvania leveraged it into a feature story on the local news. Included in the links below is a copy of the Carlisle Area Sertoma Club’s press release. The Sertoma Club of DTC were the focus of a story about their gift of Portable InfoLoop to a local library in the Denver Post. Links to both these stories are below. Media outlets like to hear stories of people helping people, so let them know what your club is doing in your community.
Click on s the links below and explore how the National Service Project can help your community and club. If you or your fellow club members have questions, I would be glad to schedule a time to talk with your club. Just email me at firstname.lastname@example.org.
National Service Project Webpage
NSP Press Kit
Carlisle Area Sertoma Club
Carlisle Area Sertoma Club Press Release
Link to PDF
Sertoma Club of DTC
Fabulous on the news about the hearing loop at Koelbel Library!
Four Ways to Grow Your Club’s Social Media By Brandi McGrath Kong, Director of Member Services