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#MemberMonday: Putting Together Event Sponsorship Packages

Every organization is going to have a slightly different approach to building sponsorship packages. What works for one club – perhaps for even one event – may not necessarily work for another. That’s why it’s essential to look at each sponsorship opportunity separately. This may mean even looking at each of your sponsors individually. 

So, while there may not be a one-size-fits-all sponsorship program out there, there are four basic guidelines you can follow when putting together your packages, according to the blog

  1. Share your background. This is where you state who you are and what you want. It allows potential sponsors to get to know your event, your organization and how their company fits in with your vision. Background information should include things like the purpose of the event, your intended audience, expected attendance, event goals, what sponsors contribute and perhaps even a list of past sponsors.
  2. Why become a sponsor? Sponsors are looking for a strong return on investment (ROI), so they need to understand what they will get out of lending their name to your event and giving financial support to your club. What makes it worth their resources? The more specific and detailed you can be, the better. 
  3. Remember that it’s all about the benefits. The blog reminds event planners that sponsorships are often a marketing tool for businesses, so you must be creative in your offerings. Find ways to maximize promotional opportunities.  
  4. What’s next? Include a clear Call to Action so that your sponsors know what to do next. You will also want to make sure that they have your contact information to make the next steps as smooth as possible.

You can learn more about this topic in our Event Planning: Sponsorships training here. Additional event planning tools are also available in the members-only Event Planning Toolkit