In a previous blog, we explored how Gen Z is already making waves in the nonprofit sector and how their influence will continue to shape organizations like Sertoma in the years to come. But simply understanding their impact isn't enough—we need to turn that knowledge into action! Gen Z is an incredibly engaged, dynamic and interactive generation, so the first step toward reaching them is offering opportunities for in-person, hands-on volunteer experiences. But here's the big question: how can you connect with these passionate volunteers in your community? Let’s dive into how you can find and engage Gen Z in meaningful ways to help drive your mission forward!
The U.S. Bureau of Labor Statistics reports that more than 26% of Americans aged 16 to 19 volunteers regularly. This indicates that many young volunteers recognize the impact active volunteerism can have on their personal and professional lives, according to Volunteer Hub. The biggest key to connecting with these volunteers is making the process accessible, intentional, and most of all, meaningful.
Value Alignment
“A big consideration for Gen Z when it comes to volunteering is whether or not the cause aligns with their values,” notes Junior Achievement of Arizona (JAA). “While other generations tend to volunteer for social services, like food pantries and women’s shelters, Gen Z is more inclined to volunteer for causes related to the environment. Gen Z is also more likely to volunteer for causes linked to education, such as mentoring, coaching, in-classroom volunteering, book drive, career day, etc., than are other generations.”
The Appalachian Trail Conservancy agrees with JAA in that Gen Z carries different preferred philanthropic causes than many of the generations that came before. They identified mental health, poverty, the environment and racism as the top four issues driving Gen Z’s civic engagement
Gen Z generally holds an inclusive worldview, believing there should be no barriers to either serving or being served. According to Volunteer Match, this generation gravitates toward employers, brands, and social environments that intentionally prioritize diversity and inclusion. For Gen Z, fair treatment and representation—regardless of age, race, gender, sexual orientation, faith, political beliefs, or other identities—are essential to belonging.
Finding and Engaging Gen Z Volunteers
Drawing Gen Z volunteers requires finding ways to align with their preferences for connection, convenience, and mission impact. Here are four effective ways to find Gen Z volunteers:
- Connect with local colleges and universities. Fraternities, sororities, campus clubs, degree-related programs (e.g., if you are holding a literacy event, connect with the education students) and alumni associations are all great places to find people to help support your volunteer initiatives.
- Utilize online volunteering matching platforms. Sites like VolunteerMatch and JustServe allow nonprofits to create profiles and post listings for volunteer opportunities. Make your opportunities clear, accessible and appealing to attract their interest.
- Offer flexible online volunteering opportunities. Do you need help with your club’s website or social media? Maybe you have an administrative task like data entry or historical archiving that you could use some assistance with or have videos and photos that need editing. Remember, helping your club doesn’t mean that a volunteer must be in person at your next event, fundraiser or service project!
- Speaking of asking for help, leverage social media opportunities. Gen Z is well connected to platforms like Instagram and TikTok. Engaging and appealing content will draw their attention, especially when paired with strong messaging and trending hashtags. You don’t have to be an expert to have an impact online, you just have to do it! And for those who are not comfortable, well, there’s a volunteer for that!
While a Gen Z volunteer may not initially commit to joining your club, their engagement can be the first step toward a deeper, long-term connection. By participating in meaningful volunteer opportunities, they not only contribute to your cause but also develop a sense of ownership and passion for your mission. This involvement often leads to greater investment in your club’s work, and many volunteers naturally transition into active members over time. In the long run, these individuals can become lifelong supporters, advocates, and ambassadors, helping to sustain and grow your club for years to come.